A few days ago, there was heavyweight news in the short video industry. Today, Toutiao, the parent company of Douyin, acquired Musical.ly for $1 billion. This operation ended the competitive relationship between Douyin and Musical.ly at home Buy email list and abroad, and the two parties can exchange information and learn from each other's experience for common development.
At first, Toutiao launched Douyin, a short music video product, which was actually borrowed from Musical.ly. Functionally, Douyin is basically a pixel-level imitation of Musical.ly . Take the featured video module on the homepage as an example:
Both play videos in full-screen portrait mode
Videos are recommended to users by the system
Scroll up and down to switch the video.
Since the quality of the selected content of short music videos is relatively high, this kind of feed flow brings a high user usage time to the product.
"The picture above is the homepage of Douyin, the picture below is the homepage of Musical.ly's Chinese product Muse, and Douyin has one more nearby module"
But now comparing the home pages of the two products, you will find that Douyin has one more "nearby" module than its "predecessors", and has made changes at such a high functional level. What considerations did Douyin take? Here are some thoughts on this module.
one. Introduction to the function of nearby modules on the home page
The Nearby module consists of gif covers of many videos in a waterfall layout. When users swipe the page, they can decide which video to watch based on elements such as gif, location information, and video title. Users can click on the cover to enter the vertical screen video playback interface.