Sadia Latifi)Exclude terms that might be "disruptive" or "potentially inflammatory" for that group. (Margot, Content Strategy at Work)Include terms that are "deliberately ambiguous to Job Function Email List invite discourse". (Margot. Job Function Email List Content Strategy at Work)HANDPICKED RELATED CONTENT: Focus Your Marketing: Define Your 3(ish) Critical Words 3. Gather stakeholders in a room.

An effective message architecture relies on a shared vocabulary based on conversation; no one can go out and create a message architecture alone. Job Function Email List Invite everyone who needs to be involved in decision-making and everyone who needs support. Job Function Email List Sort the cards. Spread your cards on a table large enough so that everyone can stand on the same side. Take 45 to 60 minutes to sort the cards.

Separate the cards into three groups. Job Function Email List Who are we Who are we not Who do we want to be? Sort cards Photo courtesy of Margot Bloomstein As you sort, encourage conversation, even friendly fights. Job Function Email List People need to "unpack the purpose of the communication and dig into the popular terms." Explore why certain adjectives apply or not. Dig deep and "debate the nuances of every word.