On Qixi Festival, Miss Li and I went to Beijing bulk sms service Heshenghui to go shopping. Everyone who has been there knows that it is very big, with seven floors above ground and two underground floors. I've never been to shopping malls before, but this time I felt a little different. I found that a lot of things about user needs, behavior, and product design can be found in malls. Products come from life, not fake at all. Why do I feel this way? The groups and portraits of users bulk sms service who come to the mall are very obvious, which can correspond to many subdivided product scenarios. The information structure and navigation design in the product are basically the same as the classification structure and method of shopping malls. The layout of the store is exactly the same as the design of many products.

Let me explain separately, what is the logic bulk sms service behind the above 3 points. Anyone who has been to shopping malls knows that there are generally more of these types of people, namely couples, families, girlfriends, colleagues, and friends. The difference from e-commerce products is that most shopping mall users accompany each other, while e-commerce product users are independent. For these types of users, they can be divided into two categories, namely goal-oriented and random browsing. Goal-oriented: It means that we know exactly bulk sms service what we want to buy, and go directly to a certain store or a certain product; for example, we are going to experience the iPad Pro on the spot, but we will switch to online ordering afterwards. This kind of goal-oriented type will not be transformed into offline transactions, but offline has become an experience link, so now many brands have launched offline experience stores.

They do not regard offline transactions as a key link, and bulk sms service their goal is to increase the conversion rate of online transactions, because shopping malls are a gathering place for traffic. Random browsing type: Just go shopping without a clear shopping goal. What you care about is the process. What you buy depends on your mood and the choice at the time. During this process, if they happen to encounter the favorite product, they will pay bulk sms service without hesitation. Therefore, relying on algorithms and recommendation strategies to induce user behavior is specifically aimed at random browsing users. Most of users are goal-oriented, and you won't feel like shopping on Most of Taobao's users are random browsing types, especially girls. Many boys can't understand why girls like to visit Taobao and brush Xiaohongshu when they have nothing to do. In fact,